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Why Monthly Smoke Alarm Testing Saves Lives
The Problem
Most homes have alarms. But most people don’t test them.
Even though 90% of U.S. homes have smoke alarms installed, many of them don’t work when it matters most. In fact:.
59% of home fire deaths happen in homes with non-functioning alarms.
43% had no alarms at all.
16% had alarms that failed to work .
Regular testing is the best way to make sure your alarms actually protect you — but less than 40% of households test their alarms monthly, and about 30% never test them.
Why Testing Matters
A working smoke alarm can reduce the risk of dying in a home fire by up to 60%.
But just owning an alarm isn’t enough.
Without regular testing, batteries die, sensors fail, and lives are put at risk.
SAM was created to help solve this life-threatening gap through behavioral science and smart reminders.
Why People Forget
Many people say they know alarm testing is important — but they still don’t do it.
They think testing is inconvenient.
They assume the chirp will remind them.
Or they just forget.
SAM was built using psychology-backed methods to change that.
A Smarter Way to Stay Safe
SAM uses proven behavior-change strategies to make safety simple:
Theory of Planned Behavior:Messages build intention and ease-of-action
Fogg’s Behavior Model: SAM removes barriers and prompts reminders at just the right time
Elaboration Likelihood Model (ELM):You get messages in the tone and style that works best for you — logic or emotion, direct or encouraging
Built to Be Shared
We’ve added friendly nudges to invite others — because protecting your home is great, but protecting two is even better.
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